Flood waters in Pakistan are finally beginning to recede, though observers say that water levels are still much higher than normal. So far, 1,600 people have died, 6 million are homeless and 17 million people have been affected by the flooding ...
There’s no end to the wrongs in this world. Such overwhelming need awakens our compassion and tugs at our heartstrings—but it can also do something else ... it can, well, overwhelm us.
Apathy is not only a product of indifference, apathy is often a direct effect of inundation. The vast amount of tragedy in the news can paralyze us.
We want to help, but we don’t know where to go, or what to do or even which huge issue to tackle.
Reject/Apathy was created with exactly that in mind.
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