Massive flooding in Pakistan has now affected a quarter of the country. It's killed 1,500 people and has left 7 million people in need of assistance ...
There’s no end to the wrongs in this world. Such overwhelming need awakens our compassion and tugs at our heartstrings—but it can also do something else ... it can, well, overwhelm us.
Apathy is not only a product of indifference, apathy is often a direct effect of inundation. The vast amount of tragedy in the news can paralyze us.
We want to help, but we don’t know where to go, or what to do or even which huge issue to tackle.
Reject/Apathy was created with exactly that in mind.
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